French giants Paris Saint-Germain have taken a big step towards rebranding by unveiling a new logo that will be used beginning the 2013/14 season. The logo change was announced by PSG on February 22, 2013 and features some radical changes, such as the disappearance of the cradle and the year 1970 ( the year the club was formed).
While the old logo had Paris Saint-Germain written on top of the Eiffel Tower, the new logo has only Paris written on the top, with Saint-Germain moving to the bottom.
The font of Paris is also larger than Saint-Germain, with a difference also being made in the shade of blue used in the logo.
Below is the new logo, followed by the old one.