After CCTV footage of a couple getting intimate at the Valley went viral a couple of days ago, Charlton Athletic have admitted that the whole thing was part of a PR stunt. Addicks officials admitted that they created the video of the couple making out and released the “CCTV footage” as part of their “Score at the Valley” pitch hire campaign, where fans can book the pitch to play in the off-season.
Did Charlton’s marketing department get it right or will this blow up in their face?
Charlton’s marketing head had this to say,
We wanted to launch our pitch hire programme with a viral that would make football fans laugh.
We released some ‘CCTV’ footage earlier in the week of a young couple on the pitch in a rather amorous situation.
We then decided to own up and explain that it was set up by us to launch our pitch hire campaign. The feedback has been great and we can confirm that the young couple will be attending our next home match.